Optimizing Customer Acquisition for Membership-Based Retail

Discover how strategic digital marketing initiatives enhanced customer acquisition efficiency and boosted online orders for a membership-based online retailer.

  • Client

    Plusshop

  • Industry

    Online Retail

  • Markets

    Denmark, Sweden, United Kingdom and Ireland

  • Services

    Google Ads, Meta Ads and Data Analytics

  • Case study period

    5 months

  • Discover Plusshop

Overview

In the competitive online retail space, Plusshop sets itself apart with a membership-focused shopping model and a vast selection of over 10,000 unique SKUs at highly competitive prices.

Seeking to optimize their Customer Acquisition Cost and enhance customer lifetime value, Plusshop partnered with us to implement a data-driven advertising strategy. Our mission was to refine their paid advertising campaigns, optimize product feeds, and build a scalable framework to drive sustainable growth across Denmark, Sweden, the UK, and Ireland.

The Challenge

Despite a vast product offering and a compelling membership model, Plusshop.com faced challenges in efficiently acquiring new customers and maximizing the lifetime value of its members. The primary objectives were to reduce CAC and implement strategies to increase CLV, ensuring sustainable growth across multiple European markets.

  • Product Feed Optimizations
  • Strategic Product Segmentation
  • Advanced Retargeting Strategy
  • Data-Driven Integrations

Result

Our comprehensive and refined strategy yielded outstanding results, significantly improving Plusshop's sales performance and profitability.

Discover the Brand

We transformed Plusshop’s digital advertising efforts, enabling them to scale efficiently across multiple markets while maintaining a focus on optimized CAC and enhanced customer lifetime value. These results highlight our ability to address the unique challenges of membership-focused retailers, driving measurable growth and sustainable success in competitive markets.

74%

Increase in Online Orders.

37%

Decrease in Customer Acquisition Cost.

93%

Increase in Advertising Spend.

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