Accelerating Market Entry

Discover how a new beauty brand achieved an impressive return on advertising spend and a robust conversion rate through tailored digital marketing strategies

  • Client

    Nailie

  • Industry

    Cosmetics and Beauty

  • Markets

    Denmark

  • Services

    Google Ads, Meta Ads and GA4

  • Case study period

    3 months

Overview

In the dynamic world of beauty and cosmetics, Nailie stands out with a mission to empower everyone to explore and express their style through high-quality nail products.

As a new brand eager to establish itself, Nailie partnered with Advicio to navigate the complexities of eCommerce and drive profitability through strategic paid advertising.

The Challenge

As a newly launched brand, Nailie faced the challenge of entering a market dominated by established competitors, with the need to quickly build brand awareness and drive conversions. Without an existing digital advertising strategy, Nailie required expert guidance to effectively reach potential customers and convert them at a high rate.

  • Segmented Audience Targeting
  • Engaging Creative Content
  • Conversion Rate Optimization
  • Data-Driven Analytics

Result

Our focused efforts over the first three months delivered impressive results, establishing a strong foundation for Nailie's ongoing growth.

These achievements highlight our ability to guide new brands in the competitive eCommerce landscape, leveraging our deep understanding of digital marketing to generate tangible results. Nailie’s successful market entry is a testament to the effectiveness of our tailored strategies and our commitment to driving client success.

643%

In Return on Advertising Spend.

2.53%

In Conversion Rate.

14

Avg. Customer Acquisition Cost

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