Breaking Into a Competitive Market
Discover how tailored digital strategies helped a new beauty brand achieve exceptional growth and profitability in a competitive market.
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Client
Nailie
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Industry
Cosmetics and Beauty
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Markets
Denmark
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Services
Google Ads, Meta Ads and Data Analytics
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Case study period
4 months
- Discover Nailie
Overview
In the dynamic world of beauty and cosmetics, Nailie stands out with its mission to empower individuals to express their style through high-quality nail products.
As a newly launched brand eager to establish itself in a competitive market, Nailie partnered with Advicio to navigate the complexities of eCommerce. Our goal was to implement tailored paid advertising strategies to drive brand awareness, optimize conversions, and establish a profitable foundation for growth.
The Challenge
Breaking into a market dominated by established competitors, Nailie faced the challenge of building brand awareness from scratch and driving conversions quickly. Without an existing advertising framework, they needed expert guidance to develop a data-driven strategy that could effectively reach potential customers, convert them efficiently, and establish a foothold in the industry.
- Segmented Audience Targeting
- Engaging Creative Content
- Conversion Rate Optimization
- Data-Driven Analytics
Result
Over the first four months, our tailored strategies delivered remarkable results.
Discover the BrandOur strategic approach helped Nailie achieve a successful market entry, building a strong foundation for future growth in the beauty and cosmetics industry. These results demonstrate Advicio’s ability to guide new brands through competitive landscapes, driving profitability and sustainable growth through data-driven, creative strategies.
435%
In Return on Advertising Spend.
2.13%
In Conversion Rate.
24€
In Customer Acquisition Cost.