Driving Growth Through Precision Marketing

Discover how advanced strategies boosted ROAS, lowered CAC, and delivered record-breaking results for a leading aquarium brand.

  • Client

    Chihiros

  • Industry

    Aquarium and Aquascaping

  • Markets

    UK, Germany, France, Sweden, Netherlands, Belgium and Poland

  • Services

    Google Ads, Meta Ads and Data Analytics

  • Case study period

    6 months

  • Discover Chihiros

Overview

In the niche yet competitive aquascaping industry, Chihiros stands out for its high-quality, innovative aquarium products designed to enhance aquatic ecosystems.

To scale their online presence and drive measurable results, Chihiros partnered with us to leverage the power of Google Ads, Meta Ads, and advanced data analytics. Our mission was to improve their digital marketing strategy, optimize ad spend, and significantly boost their return on investment.

The Challenge

Chihiros faced the challenge of scaling its advertising efforts while maintaining profitability. With a growing product catalog and a diverse customer base, they needed to refine their product segmentation, optimize their feeds, and target high-intent audiences effectively. Additionally, they sought to reduce their Customer Acquisition Cost while increasing sales volume and long-term customer value.

  • Product Feed Optimizations
  • Strategic Product Segmentation
  • Advanced Retargeting Strategy
  • Data-Driven Focus

Result

Our comprehensive strategy and precise execution delivered exceptional results.

Discover the Brand

By combining data-driven insights, optimized product feeds, and a strategic retargeting approach, we helped Chihiros scale its advertising efforts while maintaining profitability. Our tailored strategy not only improved ROAS but also set the stage for sustainable growth in a highly competitive market.

138%

Increase in Return on Advertising Spend.

63%

Decrease in Customer Acquisition Cost.

111%

Increase in Advertising Spend.

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