Multi-Market Retail Success
Explore how Bazta significantly enhanced its sales performance by overhauling its digital advertising strategy across six key European markets.
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Client
Bazta
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Industry
Online Retail
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Markets
Belgium, Denmark, Ireland, Netherlands, Sweden and United Kingdom
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Services
Google Ads, Meta Ads and GA4
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Case study period
3 months
Overview
In the competitive online retail space, Bazta distinguishes itself by offering a wide range of products at the most competitive prices.
Bazta wanted to improve their online presence and profitability and partnered with our team after previous agencies had failed to deliver meaningful results. Our mandate was to overhaul their paid advertising strategy and optimize their product feeds across six markets with over 7,500 products per market.
The Challenge
Despite a robust product lineup, Bazta.com struggled with high Customer Acquisition Costs and poor sales profitability. Our challenge was to revolutionize their approach to online advertising to boost profitability and efficiency:
- Product Feed Optimization
- Strategic Product Segmentation
- Advanced Campaign Structure
- Data-Driven Integrations
Result
Our comprehensive and refined strategy yielded outstanding results, significantly enhancing Bazta sales performance.
These achievements not only demonstrate our capacity to tackle the unique challenges faced by online retailers but also highlight Bazta's successful pivot to a more profitable and efficient digital advertising strategy.
77%
Increase in Conversion Rate.
155%
Increase in Return on Advertising Spend.
61%
Decrease in Customer Acquisition Cost.
