Driving Multi-Market Retail Success

Learn how a data-driven advertising overhaul delivered profitability and efficiency for an online retailer across six European markets.

Client
Bazta
Industry
Online Retail
Markets
Denmark, Sweden, Netherlands, Belgium, Ireland and UK
Services
Google Ads, Meta Ads and Data Analytics
Case study period
3 months
Discover Bazta

Overview

In the competitive online retail space, Bazta sets itself apart by offering a vast selection of over 10,000 products per market at highly competitive prices.

Seeking to improve their online presence and profitability, Bazta partnered with us after struggling to achieve meaningful results with previous agencies. Our mission was to revolutionize their paid advertising strategy, optimize their product feeds, and implement a scalable framework to drive sustainable growth across six key European markets.

Meta Ads
Google Ads
Data Analytics

The Challenge

Despite their extensive product catalog, Bazta struggled with high Customer Acquisition Costs and low sales performance in their digital advertising campaigns. To address these challenges, we set out to reduce CAC, improve profitability, and optimize their overall digital marketing strategy. This involved a complete overhaul of their product feeds, ad campaigns, and data-driven integrations, enabling them to maximize sales performance and achieve a measurable return on investment.

Optimized Product Feed Management
Strategic Product Segmentation
Advanced Campaign Structure
Data-Driven Integrations

Result

Our comprehensive and refined strategy yielded outstanding results, significantly enhancing Bazta sales performance.

Discover the Brand

We transformed Bazta’s digital advertising efforts, enabling them to scale profitably across multiple markets. These results showcase our ability to tackle the unique challenges of online retailers, delivering measurable growth and sustainable success in competitive markets.